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Website construction improves user experience from website planning, copywriting, design and operation

Date of publication: 17:17, September 11, 2017 edited by: www.51serve.com Label: Website construction (22)

With the rapid development of the Internet, the information is more extensive, and the Internet brand has become more clear from the previous confusion and choice. For example, when you search, you think of Baidu; when you post Weibo, you often use Sina; when you input, you use Sogou; when you chat, you use QQ; and on your computer, you have 360 antivirus software. People's habits are generally difficult to change. This may be what economics calls "preconceived"! But it seems that it is not. As long as we have a great dependence on the products we are used to and meet our normal or basic needs, we will not change in general without special circumstances. Unless there are new products or similar products with very high cost performance and brand reputation, we will try to accept the change. It's the same thing when we're building websites. It's very important to feel one. Here, Bojiu network reminds enterprises that when building websites, they must not be afraid of trouble. The website should be strictly controlled from the early planning, website design and editing of website content.

Website planning is a kind of knowledge. From the perspective of classification, there are copywriting planning, art design, operation planning and function planning. Today, we should talk about functions, Website construction planning It is inseparable from planning. Only by cooperating with each other can we make websites that users like. Today's functional planning is just a few simple experiences to improve customer experience.

1. Practical navigation bar

When visitors enter the website, the content on the first screen should tell the visitors what we do, what we do for Wuhan website construction, we do Wuhan network promotion, we or other companies with network marketing content. We should reflect it to customers in the first meeting, and the first screen depends on the next action of customers. If the customer stays on the page, the next step will be to consider which pages to visit. At this time, the function of the navigation bar will be highlighted. The navigation bar does not need to be fancy, but it needs to be practical. It needs to put the customer's concerns on it, such as the online website of small partners Website construction case Website construction quotation , contact us and other information, customers can easily access the required content through the navigation bar, and it is relatively simple.

2. Meaningful jump

Meaningful jump is a column that is difficult to grasp in the process of website construction. It is not easy to define whether the jump is meaningful, especially for the visitors who are hard to make a comment. In fact, we can start from our own point of view, how to do the jump page, or whether to do the jump page, we should consider many factors, such as the popularity of the current website status, is a single page Whether it is a hierarchical page or a channel combination page, the website of small partner online is more inclined to single page form, so the jump is completed on the home page, using the simple way of tag jump, which realizes that visitors can directly access the website content after clicking.

The meaning of jump is grafted on the needs of customers. Some pages may not need to jump at all. If it is to do jump in the form of optimization, it will play a bad role. Of course, this is related to the overall design style of the website, and it depends on how to grasp it.

3. Focus the landing position of jump page

After jumping to the page, it is also very important whether the information that visitors want most can be displayed in front of them in time. For example, if customers need our payment information on the website of small partners online, if the page header is too long after clicking, the actual payment information is blocked because the page header is too long. This is not a good user experience. We can use the form of tagging Let the page just stay in the position of payment method, so that customers can easily see the company account information of small partners online. Of course, the message board and contact us can also adopt this method, and the implementation is very simple.

4. Selection of search function in the station

Website search is a function to enhance the user experience, especially when the number of articles begins to increase gradually, dozens of articles may be OK, and visitors will not find it very difficult to find useful information from them. However, once the number of articles starts to increase, thousands or even tens of thousands of articles, search function is needed to meet the needs of users. How can users get what they want from the website The search function is essential.

5. The importance of website sub navigation

Therefore, adding sub navigation on the home page is to facilitate users to find the products they want to see more directly. Of course, there is another purpose is that the sub navigation can increase the density of related keywords, which is conducive to the keyword ranking of your website. But many people often ignore the sub navigation! Sidebar navigation is not required by all websites. If the website is not presented in the form of a single page, the front page is not very long, and the page may not need sidebar navigation. If the front page is quite long, when customers visit, they need sidebar navigation to enhance the convenience of visitors. Good sidebar navigation is more important than fixed main navigation, and not all customers like it Pull the side button to meet the needs of customers. Make a nice sidebar navigation.

6. Back to the top

Back to the top, the implementation is relatively simple. Integrating this function into the sidebar navigation is a very good user experience, especially when visitors visit long pages again, the effect is very good.

Purpose: customers visit our website, is in the interest of the website, there are things customers are interested in, customers will visit, so that customers can feel the convenience of the website while visiting the website, which is the purpose of website function planning and humanized design.

Similarly, the purpose of building a website is to convert the number of visits to the website into sales volume. Imagine that when we visit a website, the opening speed is very slow, and the content we need to look for cannot be found. Website layout design is old-fashioned, color is too old-fashioned, online consultation has not responded for half a day. Will we pay more attention to such websites and enterprises? It is bound that visitors will doubt the image and qualification of this company! In addition to the accelerated pace of life of modern people, the flood of information, the choice of a lot of visitors demand, your web page is very easy to be closed, and to restore the impression of this customer, the cost will be higher, the next customer will also be very easy to lose.

Let's talk about how to improve the user experience of the website from another aspect

 
1、 Website details
 
Many enterprises are not very familiar with the construction of the website. They think that paying money to the network company will stop everything. Wait until the time promised by the network, the website will go online. Little do not know, the network company will only build your website framework, because of the fierce competition in the current network market, coupled with the lack of attention of enterprises for the website, think that the workload of a website is very small, and the bargaining is very fierce. The economic law tells us that every cent you pay, the business staff of the network company will think that your website is very simple and to complete the task Single, the boss of the network company will consider the cost problem, and will not invest too much manpower and material resources, resulting in the website to be launched in a hurry. On the surface, it seems that there are all the columns and functions that should be realized. But the industry is very clear, because of the price problem, your website is a set of templates, not very careful design. Lead to your website and peer site is very similar, the site structure will not take into account the idea of optimization in it. Many details such as the selection of pictures, the typesetting of text, the design of website label and so on are not handled in place. The website goes online in a hurry, and the similar enterprises are not well prepared, and the contents of the website are few or directly reproduced on the Internet. The search engine will not give a very high ranking.
 
2、 The content of the website is updated regularly
 
There are also many enterprises in the early stage of the construction of the website to grasp very strictly, the website construction is good, online, the enterprise did not give enough attention, the website did not have a special person to manage. The news on the website is outdated news. The website is not well integrated into the daily management of the enterprise, the latest promotion information and the latest development of the industry. Reprint to come, combined with their own company's market positioning, corporate culture, good editing and publishing, will give the search engine feel that your website is dynamic. Just like interpersonal communication, if you meet the same person every time, and the person talks about the same topic and content with you every time, I believe you will also feel that the other party is Xianglin sister-in-law. I'm bound to be disappointed.
 
3、 Website promotion please choose
 
I see more than n advertising messages in some QQ groups, and receive a lot of spam in the mailbox. For example, the more mass messages sent, the worse the user's feeling. Even if your product is very good, if it is the kind of man street advertising promotion products, you will feel that your product is not so good. The author is not saying that this kind of promotion is not good, but pay attention to the degree of everything. Maybe the visitors click your hyperlink because of the content of your advertisement, but if it is selling dog meat with sheep's head. Naturally, it will give customers a feeling of being cheated. I believe that many netizens like the author will not click on the links with strong advertising nature. There is also a kind of forced pop-up window of the website, this practice is not advisable, the search engine will judge you are in the link garbage factory, is a kind of cheating means.
 
4、 Innovation and persistence
 
Internet technology updates very fast, often pay attention to the development trend of some Internet, research the ranking algorithm of search engine, adhere to do their own website management, operation methods to make the website get better collection and ranking. It is not advisable to be eager for quick success and instant benefit. The purpose of promotion and publicity is not only to let people know the existence of the website, but also to let people know that the website is a reliable existence. Blindly promoting and not paying attention to the content arrangement and updating of the website will only make the customers who may become you far away from you.

If there is no special indication, the articles are all original by Bojiu. Please indicate that they are from http://www.51serve.com/fenxiang/wangzhangzhizuo/20170911/73.html
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