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Website design is the basis of SEO optimization

Date of publication: 14:42, September 15, 2017 edited by: www.51serve.com Label: Website design (7) SEO optimization (4)

First of all, a good website should have a good template, good content, more prominent website style and website professionalism. For a website, not only internal links and external links are very important, if the website page design to meet the SEO specification, can also play a role in improving the ranking effect. So how should we start to observe whether a website conforms to SEO? Let's discuss it together;

First, the choice of website domain name

As I mentioned before, from the plan Making websites At first, consider the domain name of this website. Choosing a domain name with inherent "famous" potential is very beneficial to future development.

However, with the rapid development of the Internet today, it is not easy to register a happy domain name. So for Yixiu, we only need to consider the following aspects when choosing the domain name;

1. Try to choose a short and easy to remember domain name, which is mainly reflected in the user experience and convenience for users to remember for the second visit.

2. Try to choose a domain name with a long registration time, which is of course the weight of the website.

3. Try to choose a domain name with keywords

4. The domain name suffix should choose the familiar international domain name suffix.com

5. Sometimes we will choose some expired domain names. Generally, such domain names have little impact on the SEO of our website. As long as we pay attention to check whether the domain name has been K passed.

Tips: how to choose domain name and common questions?

1. Has the domain name been registered? Has the domain name been K

2. Don't be too tongue tied, not easy to read, easy to confuse

3. Is the enterprise domain name consistent with the enterprise name

Second, the choice of website space

In the choice of space, we generally only need to consider the appropriate location, line (generally double line), space speed, stability and so on.

Little knowledge: will changing space affect search engine? The answer is no, but there is a premise that you can't exchange frequently. In a word, don't change too often.

Third, website code and structure optimization

After the above domain name and space have been selected, of course, it is necessary to further optimize the website itself. How to start, the following points can be done:

1. The code strictly follows the international W3C standard. This code is at the top of the site.

2. Fill in the title, description and key words of the website correctly.

3. Website path uses absolute address.

The benefits of using absolute address: determine preferred domain, prevent collection, centralize weight.

4. URL optimization

URL optimization is mainly for column optimization, website optimization and column classification. It is better to name the column in pinyin, the shorter the better.

5. The setting of website 404 and website static

6. Website overall code optimization

Commonly known as code weight loss, mainly to delete some more than the space and useless code, if there are a lot of ads on the website, try to use js call.

7. Website image processing

It mainly includes website pictures and false. When making a website, try to avoid using pictures to make links and make corresponding ALT instructions.

8. Robots.txt writing method robots is the first file that search engines visit after they arrive at the website. So it's an important document:

If you don't have this file, it's easy for search engines to get lost or not receive it on your website.

Basically, we can establish a website that is conducive to our optimization by making the above points clear.

Fourth, the setting of website navigation

Website navigation is a key and neglected part in the network construction. How can we adjust the website navigation to benefit the user experience?
Website column navigation needs text links, auxiliary navigation at the bottom of the website, and path navigation in the inner pages of the website

Fifth, the positioning of website framework

If you frequently change the website program, this is fatal for the website in search engine optimization and promotion.

Sixth, reasonable optimization of content

In the future, the website should be updated to improve its depth. Let the spider can't see through.


If there is no special indication, the articles are all original by Bojiu. Please indicate that they are from http://www.51serve.com/fenxiang/wangzhanheji/20170915/614.html
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