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Most popular website design trends in 2017

Date of publication: 17:09, September 11, 2017 edited by: www.51serve.com Label: Website design (7)

Popular things always seem to appear and disappear by surprise, and then reappear at an appropriate time. Although we can't define "design", we can feel it and discover it. This is the so-called "design trend". Although most of the trends are driven by some groups of people, all trends will have a large or small, direct or indirect impact on an industry. Although the present design needs "independent" factors, it is also indispensable to understand and comply with the development of the general trend.

1. Responsive design

Both Google and Baidu have made it clear that they attach importance to mobile terminals. Google has released a "mobile friendliness" algorithm for mobile sites. Baidu officials have made it clear that "Baidu will give preferential treatment to any site that meets the requirements of mobile devices.".

With the popularity of mobile devices and 4G networks, the development speed of mobile Internet is also accelerating. Therefore, the mobile device friendliness of the website is undoubtedly an aspect that webmasters must consider. Of course, the website is designed to be compatible with the mobile phone, and it can provide users with the best response to the mobile phone and the mobile phone.

2. Clean and concise

The development of the design industry so far, more and more bloated. Many designers in order to pursue dazzling website effect, but ignore the real needs of users. In this context, clean and concise design is precious and attractive.

Clean and concise design refers to the design and layout of simple, but the overall look is very pleasing to the eye, and does not lose the atmosphere. Clean design often has something to do with "leaving the site blank.". In short, it is to provide users with what they need most in limited space, and allow users to find the content most quickly through the design of white space.

3. Minimalism

This is similar to the second point. However, compared with clean and concise design, minimalism tends to maximize the brand with the least elements. Minimalist websites can not only improve the user experience, but also do not have to worry about "outdated". Especially now the mobile Internet is popular. The area of mobile devices is much smaller than that of PC devices. If most of the content is put into a page, it will cause users' disgust.

4. Use pictures as the background of the website

Nowadays, more and more designers like to use pictures as the background of the whole website, which can make the website more integrated and attractive.

No matter the size or the theme of a website, it's not easy to choose the image or the design theme.

5. Parallax rolling

Although the usage rate of parallax scrolling in the field of website design has improved in 2015, it has not been widely used. Parallax scrolling mainly includes displacement elements, even the whole background, which can be reflected when scrolling the page. Through this inspection illusion, users can browse the whole website.

This design method is easier to attract users, and more easily to be found, and the user experience is higher.

6. Fixed top navigation

Although the design of website navigation is a small part, it has a great impact on the user's browsing experience. The fixed top navigation design refers to that the navigation bar remains stationary when the user scrolls up and down the page. This design method can make it easier for users to find the content they want and reach the destination with the least number of clicks.

7. Story telling, Gamification and gradual change

Today, whether it is content marketing, product promotion, or even website design, we have to learn to "tell stories". Through the story and game of the website, it can bring more "interesting" to the users, which is conducive to providing the user stickiness of the website and improving the return visit rate of the website users. Moreover, these small details can greatly improve the direct interaction between the website and users, and will not bring unnecessary workload to the website.

8. Using active elements such as animation

Using flash animation, GIF animation and other elements in the website can make the website more "dynamic", and also help to improve the interaction enthusiasm of users. It can be realized by CSS 3 and HTML 5, such as content hovering, extended description and other dynamic effects.

9. Single page unlimited scrolling

The single page scrolling effect can avoid users waiting for a response many times, and can view all the contents of the website by loading it once. For example, pingwest adopts the mode. After viewing an article, the user only needs to pull the scroll bar to browse the next article.

10. Flat design

Since the release of IOS 7, it seems that the word "flat" design has become a trend. Whether it is mobile phone manufacturers, or Internet companies have come to join in Website designer We are no exception. However, flat design does have many benefits. Flattening is to get rid of the effect of perspective caused by highlight and shadow, and express it by simplifying design elements. Flattening abandons redundant interface elements and adopts the original ecological mode for design. With fewer buttons and options, the interface is clean and tidy, which makes it more concise to use and reduces cognitive impairment.

Each period has different popular styles, whether it is materialized or flattened They are all popular products of every era. I hope these design methods summarized in this paper can be helpful to you.


If there is no special indication, the articles are all original by Bojiu. Please indicate that they are from http://www.51serve.com/fenxiang/wangzhanheji/20170911/72.html
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